Master’s in Management of Applied Science (MMASc)

Core Courses

Western University, Professional Master's in Science - Core Courses

Students must complete six compulsory graduate level courses from the Core.

Communication and Management Courses

Professional Writing

The objectives of this course are to develop skills applicable to writing in a professional context, including audience analysis, techniques of persuasion, knowledge of rhetorical conventions, working within short timelines, report writing, grant and proposal writing, document design, and editing.

On successful completion of this course, students shall be able to:

  • Develop and support sustained and original arguments
  • Cultivate critical analysis skills through the practice of writing

Organizational Behaviour

The objectives of this course are (1) to provide an understanding of the roles and responsibilities of management to ensure organizational effectiveness and success, and (2) to prepare students to begin to assume these roles and responsibilities. Topics include how and why organizations are structured to be effective, what determines individual behavior in an organization, understanding motivation in the workplace, effective teamwork, understanding power and politics in organizations, managing people effectively.

On successful completion of this course, students shall be able to:

  • Understand the differences between the various management models/theories
  • Explain the differences between managers and leaders
  • Appreciate the individual differences which exist in people
  • Know when to apply which motivational model
  • Describe the similarities and differences between power and politics
  • Work effectively in an organizational context

Foundational Digital Communication for Professionals

This course will enable students to understand how organizations can use digital communication tools to engage with their audiences, build community and further their larger communications strategies in online environments. Students will learn how to generate content for digital media and to create and implement robust digital communication strategies.

Upon successful completion of this course, students shall be able to:

  • Understand the development of digital media in the context of social networks; be aware of the range and extent of digital media forms and platforms
  • Understand how organizations can use digital communication for their goals
  • Understand how users engage with digital media; understand and apply basic design principles
  • Understand legal and policy issues related to digital communication such as user privacy and intellectual property
  • Develop digital communication strategies by: identifying appropriate digital media platforms; evaluating how digital communication fits into an overarching communication strategy; identifying and working with key influencers/sub-groups; building and implementing effective digital media campaigns
  • Generate content for digital media using the principles of professional writing and the conventions of digital genres
  • Use analytics to evaluate the effectiveness of digital communication strategies

Professional Communication

The objective of this course is to develop advocacy skills through the art of delivery, informative and persuasive speaking techniques, self-representation, various presentation modes including new media, and effective group work.

On successful completion of this course, students shall be able to:

  • Communicate ideas, issues, and conclusions in a clear and audience-specific manner
  • Prepare and deliver effective presentations
  • Participate productively in group or committee work

Fundamentals of Managerial Finance

This course introduces students to an in-depth analysis of financial planning and management with emphasis on capital budgeting, capital structure, risk and investment policies, cost of capital, dividend payout policies, and other special topics. The course serves as a framework for understanding a broad range of corporate financial decisions. Real time data and directed readings will be used to enhance learning.

On successful completion of this course, students shall be able to:

  • Understand time value of money and broad areas of financial management
  • prepare basic financial plans for an organization
  • Discuss how and why organizations raise capital and issue securities
  • Comprehend the relation between risk and return and its impact on managers’ investment choices
  • Use and interpret financial data relating to financial plans and financial securities

Fundamentals of Marketing Management

The objectives of this course are to provide an understanding of (1) marketing concepts and their application to organizations, society, and individuals; (2) the need for a customer orientation in the competitive global environment; (3) how marketing integrates with other functional areas; and (4) how to successfully develop, execute, and manage marketing strategies. Topics include the buyer behavior of businesses and consumers; segmentation, targeting, and positioning; marketing research; product/service development and brand management, advertising and promotion, pricing, distribution and logistics; as well as theories drawing from the relevant social sciences of psychology, sociology, and economics. Working in groups, students will gain hands-on experience by critically analyzing case studies, by engaging in problem-solving, and by developing a marketing plan.

On successful completion of this course, students shall be able to:

  • Understand marketing concepts and their application to profit and non-profit organizations
  • Recognize how the global, natural, sociocultural, demographic, legal, economic, and competitive environments shape companies and customers alike
  • Understand how marketing mix elements are developed, carefully blended and managed over time to achieve branding and other marketing objectives and to build long-term relationships with consumer and/or business customers
  • Apply techniques gleaned from marketing research, case analyses, and developing marketing plans to real-world situations, in terms of identifying marketing opportunities and solving marketing problems by crafting creative marketing strategies
  • Appreciate the ethical dimensions of the marketing function

Project Management

The objective of this course is to prepare students for a project management regime of organizing work and people either as the initiators of such a regime (i.e. project managers or team leads) or as workers within that regime. The course will be designed to follow the project life cycle where topics will be arranged to cover the stages of initiation, planning and execution. Topics include: scheduling, budgeting, project control and workflow, resource allocation, the roles and responsibilities of the project manager, negotiation and conflict management. In addition to teaching these project management skills, the course will provide context through an historical and contemporary overview of project management in a range of employment relationships (i.e., employee, independent contractor, entrepreneur, small and medium sized enterprises).

On successful completion of this course, students shall be able to:

  • Understand the evolution of the project-based organizational structure vis a visother managerial models
  • Understand the framework of a project-based workplace and its implications for other components of management (i.e., recruitment and selection, compensation, motivation, leadership, employee development and career management, etc.)
  • Understand the lexicon and professional standards of project management as per the globally recognized Project Management Body of Knowledge (PMBOK)
  • Apply the guidelines and procedures learned to a large term project
  • Apply knowledge of PM principles to understand real world industries
  • Work successfully in diverse project teams

Leadership in Organizations

This course will be offered as a compulsory Seminar Series across Terms 1 and 2.

The objectives of the series are (1) to provide an understanding of what constitutes leadership in an organizational context, and (2) to prepare students to undertake leadership roles in their careers. Topics include the roles and responsibilities of leadership in an organization (leadership of self, leadership roles in teams and with peers, leadership positions in an organization, ethics), leadership skills and how to develop them, developing followership (participative leadership, delegation and empowerment), using power versus influence, and leading change in an organization.

On successful completion of the series, students shall be able to:

  • Understand the roles and responsibilities of leadership in an organization
  • Demonstrate self-awareness and manage themselves effectively in leadership roles
  • Engage in a development plan to enhance their leadership skills
  • Manage interpersonal and team relationships effectively
  • Adapt to and lead change in an organization