Bookcase Booklaunch | Opening The Joy of Atleigh

The Joy of Atleigh

The Joy of Atleigh” is a conceptual YouTube video project begun by artist Atleigh Homma in 2016. “The Joy of Atleigh” uses the format of the popular make-up tutorial to question stereotypes of race, gender, and identity, both in terms of the artworld and in terms of the consumption of YouTube videos. In each video, Homma uses the tutorial format to talk about art supplies, or to instruct the viewer on how to paint a representational portrait, all the while simultaneously (though subtly) encouraging the audience to question popular culture’s relationship to high art and kitschy “girly” objects.

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