The Hockey Fans in Training (Hockey FIT) Project

PhD Candidate Brendan Riggin and Dr. Karen Danylchuk are teaming up with researchers across Western University as part of an interdisciplinary project to improve the health of overweight and obese male ice hockey fans. The two are involved in a recently funded CIHR project grant entitled, “Hockey Fans in Training (Hockey FIT): A pragmatic cluster randomized controlled trial of a gender-sensitized weight loss and healthy lifestyle program for men who are overweight or obese”. Riggin and Danylchuk have used the program as a research context for assessing the social impact of a corporate social responsibility (CSR) initiative implemented within sport and have examined how social and organizational value can be generated, thereby creating shared value. The researchers also conducted a program evaluation to ensure stakeholder needs are met and to assist in optimizing the Hockey FIT program. Further information can be found on the Hockey FIT web site

A brief summary of the report can be accessed here (pdf).